What No One Tells You About Live Launching

The secret to a magical live launch that keeps you confident, high-vibe, and in your Zone of Magic (hint: it’s not the price *or* bonuses!).

It’s the last full week of August, which means we’re only a few days away from September.

September is my favorite month of the year… and not just because it’s my birthday month.

Also not just because it’s when the outdoor temps start to turn from “let’s test your body’s natural cooling functions against the strength of that antiperspirant” and skip happily toward “apple spice and everything nice”.

And not even just because September 1 is Hogwarts Day, when I’ll start my annual re-read of the entire series.

So what do I actually get the most excited about in September?

It’s time to start making magic.

September 1st is the starting line for a whole bunch of fun writing projects – both personal and in my copywriting business – that culminate in the magic that happens in November.

On the personal side, September 1st is the day I crack open a brand new fresh notebook and start planning for NaNoWriMo (National Novel Writing Month): a month-long event starting November 1st when thousands of crazy writers around the world attempt to write a 50,000-word novel in 30 days.

If you’ve never NaNo’d before, participants tend to identify as either planners or pantsers – which means we either:

• plan out our plot, characters, worldbuilding, etc, ahead of time… OR
• we wait until November 1st and fly by the seat of our pants for a month.

The first time I signed up for NaNoWriMo, I was convinced that the only truly “creative” way to do NaNo was as a pantser. And the result, let’s be honest here, was a bit… pants.

Here’s the truth: as much as we want to think we’ll be more “creative” or “authentic” if we write spontaneously in the moment,

TRUE CREATIVITY only comes when we give ourselves the space to think and plan.

This is even more true when it comes writing sales copy for a live launch.

There are so many moving parts in a live launch – and all those pieces need to fit and move together in perfect harmony! And when we lock ourselves into writing parts of our sales copy on the fly, we risk gumming up the works.

Because here’s the thing…

If you’re caught up in the frantic rush of throwing that sales funnel together over the weekend before your launch goes live, you’re going into your launch exhausted (not to mention the embarrassment of having to tweak your funnel tech after everything goes live because you didn’t leave time to test it all ahead of time).

If you’ve saddled yourself with writing all your launch emails in real-time, you won’t have any creative juices left for thoughtful responses to questions that come up on the fly during your launch.

And if you’re already burned out before your offer goes live, your dream clients are being turned off by your low-vibe energy instead of being attracted to your magnetic, magical, high-vibe personality and offer!

How would it feel to be so prepared ahead of time for your next launch that you have…

• the confidence to take your ads and email sequences live on time, knowing you built in plenty of time to make sure your funnel was fully tested and your tech was tight?
• the time and mental bandwidth to create custom video responses to prospective students and clients who are asking questions?
• the high-vibe energy that magically attracts your dream clients and creates connections that convert?

It all comes down to the recipe you use to create your launch copy potion – when you add the right ingredients, in the right order and at the right times, you end up with Felix Felicis instead of the Draught of Death.

That perfect launch copy recipe is exactly where I start with my done-with-you clients: a comprehensive strategy session where we go through their entire offer and then create a week-by-week masterplan for creating every single piece of copy they’ll need for their launch – on a schedule that leaves space for design, tech, testing, and most importantly, the rest they need for a high-energy launch that matches their dream clients’ vibe perfectly.

I’ll be showcasing pieces of my launch copy potion recipe here on the blog over the next few weeks…

But before we get started, I’d love to know:

What are you launching this Black Friday – and will you go into this launch as a planner or a pantser?